tag:blogger.com,1999:blog-10909643796342587912024-03-12T20:57:31.137-07:00Google Small BusinessTips and tricks for managing your business with Google’s solutionsewoodhttp://www.blogger.com/profile/12341551220176883769noreply@blogger.comBlogger419125tag:blogger.com,1999:blog-1090964379634258791.post-35795779544676230362018-12-11T10:46:00.000-08:002020-10-06T08:44:44.262-07:00Top local spots to help with last-minute holiday shopping <div>
<span style="font-family: "roboto";"><span style="white-space: pre-wrap;">The last-minute holiday shopping season is officially here! To help shoppers discover new and unique retailers in their local communities, Google is sharing the top local stores in the United States according to data from users’ actions on <a href="https://www.google.com/business/">Business Profiles on Google</a>, like direction requests and clicks to call, and the number of reviews and average user rating.
From jewelry to electronics and toys, these local spots are popular in their communities and might have the perfect last-minute gift for those on your list. You can check out the top stores below: </span></span></div>
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<li><b style="font-family: Roboto; white-space: pre-wrap;">Apparel and Accessories</b></li>
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<li><a href="https://goo.gl/maps/LVrXn7sXAZA2">Diamond Cellar</a> (Dublin, OH) </li>
<li><a href="https://goo.gl/maps/uhxxDP9GuAA2">Albert's Diamond Jewelers</a> (Schererville, IN) </li>
<li><a href="https://goo.gl/maps/35KfYWgP7BN2">Buchroeders Jewelers</a> (Columbia, MO)</li>
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<li><b style="font-family: Roboto; white-space: pre-wrap;">Electronics </b></li>
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<li><a href="https://goo.gl/maps/5hAjzTjZgBS2">Vision Computers, Inc.</a> (Norcross, GA)</li>
<li><a href="https://goo.gl/maps/wrEWiscMqep">Lexington Phone Repair</a> (Lexington, KY)</li>
<li><a href="https://goo.gl/maps/B3Qt61MmW282">Sound FX Home Theater & Car Audio</a> (Lewes, DE) </li>
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<li><b style="font-family: Roboto; white-space: pre-wrap;">Sports Shopping</b></li>
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<li><a href="https://goo.gl/maps/mkUskSi3Qhz">Fishin Franks</a> (Port Charlotte, FL) </li>
<li><a href="https://goo.gl/maps/1djHgrvyJvT2">Oceans East Bait & Tackle Shop</a> (Virginia Beach, VA) </li>
<li><a href="https://goo.gl/maps/4zKrNGL4uap">Broken Horn Saddlery</a> (Baldwin Park, CA) </li>
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<li><b style="font-family: Roboto; white-space: pre-wrap;">Toy Stores</b></li>
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<li><a href="https://goo.gl/maps/h2D1K12Tft12">LARK Toys</a> (Kellogg, MN)</li>
<li><a href="https://goo.gl/maps/AnF9WR1Q1JR2">Entertainment Hobby Shop Jungle (Anime Jungle)</a> (Los Angeles, CA)</li>
<li><a href="https://goo.gl/maps/rjwxeGhRgRv">Jake's Performance Hobbies</a> (Rohnert Park, CA) </li>
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<span style="font-family: "roboto";"><span style="white-space: pre-wrap;">And if you’re in the <a href="https://smallthanks.withgoogle.com/smallthanks/?city=chi">Chicago</a>, <a href="https://smallthanks.withgoogle.com/smallthanks/?city=DAL">Dallas</a>, <a href="https://smallthanks.withgoogle.com/smallthanks/?city=la">Los Angeles</a>, <a href="https://smallthanks.withgoogle.com/smallthanks/?city=nyc">New York</a>, or <a href="https://smallthanks.withgoogle.com/smallthanks/?city=phl">Philadelphia</a> areas, check out the top local stores specific to those areas to help you with your holiday shopping. </span></span></div>
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<span style="font-family: "roboto";"><span style="white-space: pre-wrap;">Happy Holidays! </span></span><br />
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<span style="font-family: Roboto;"><span style="color: #999999; font-family: roboto; font-size: xx-small; white-space: pre-wrap;"><i>Google does not endorse or promote the businesses included on our "Local Spots We Love" lists. The lists were created based on aggregated data from October 2018 reflecting Google user actions related to these businesses, including but not limited to direction requests, clicks to call, number of reviews, and average user rating. </i></span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-51692030849904439862018-10-02T11:10:00.000-07:002020-10-06T08:44:44.280-07:00Learn how to get holiday-ready at our special livestream workshopLast year, shoppers said they completed 30% of their holiday shopping before Thanksgiving.<span id="docs-internal-guid-ff9e3ac1-7fff-e29b-726d-74223eb5514c"><span style="font-family: Roboto; font-size: 6.6pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: super; white-space: pre-wrap;">1</span></span> With that busy time of year fast approaching, it’s time for small businesses to get ready.<br />
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We’re here to help – join us for a special livestream workshop, “Drive a Holiday Shopping Rush for Your Business.” We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, Google Ads, and more.<br />
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<b>Livestream: Drive a Holiday Shopping Rush for Your Business </b></div>
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<b>Wednesday, October 17, 2018</b></div>
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<b>9:00am - 10:00am PST | 12pm - 1:00pm EST</b></div>
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<b><a href="http://g.co/smallthankslivestream">g.co/smallthankslivestream</a></b></div>
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<a href="http://g.co/smallthankslivestream"><span id="goog_1788632452"></span>To watch, register here and we'll send you details to access the livestream online.<span id="goog_1788632453"></span></a></div>
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And, since it is the season of gratitude, we want to give a #SmallThanks to you, the local businesses that make our communities special. In this livestream, you’ll also learn how to get free customized #SmallThanks marketing materials to promote your business and turn your customers into your biggest advocates. (Get started today by visiting the <a href="https://smallthanks.withgoogle.com/">#SmallThanks Hub</a>.)</div>
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We’ll wrap up the workshop with a live Q&A session. For the chance to have your questions answered live, post your questions on Twitter using the hashtag #HolidayLivestream18. </div>
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<a href="https://4.bp.blogspot.com/-SHZWHKaZOVg/W7OmZ40v-7I/AAAAAAAAAvg/0DVwBlF3C2oLc-CkC1hmxUWmpnmEzKVkwCLcBGAs/s1600/Approved_Red.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="726" data-original-width="1000" height="290" src="https://4.bp.blogspot.com/-SHZWHKaZOVg/W7OmZ40v-7I/AAAAAAAAAvg/0DVwBlF3C2oLc-CkC1hmxUWmpnmEzKVkwCLcBGAs/s400/Approved_Red.gif" width="400" /></a></div>
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<span style="color: #666666;">Posted by Whitney Cox, Marketing Manager, Get Your Business Online</span></div>
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<span id="docs-internal-guid-cadb7ff7-7fff-3793-8667-dec75c377daf"><span style="font-size: xx-small;"><span style="font-family: Roboto; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: super; white-space: pre-wrap;">1</span><span style="font-family: Roboto; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Google/ Ipsos, Omnichannel Holiday Study, Nov 2017 - Jan 2018, US, Holiday shoppers 18+ who shopped in previous 48 hours n=5945.</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-79792295574288110432018-07-23T07:38:00.000-07:002020-10-06T08:44:44.309-07:00Join Google, Constant Contact, LinkedIn, and Vistaprint for a “Small Business Summer School” Livestream Workshop<span style="font-family: inherit;">School is in session: Sharpen your pencils, pull out that notebook, and settle in on July 25th when we share a special livestream workshop. Learn about key strategies and tools to help your business prepare for a successful second half of the year, including the holiday season.</span><br />
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<span style="font-family: inherit;"><b>“Small Business Summer School” Livestream Workshop</b></span></div>
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<span style="font-family: inherit;"><b>Wednesday, July 25, 2018</b></span></div>
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<span style="font-family: inherit;"><b>9:00am - 10:30am PST | 12pm - 1:30pm EST</b></span></div>
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<span style="font-family: inherit;">There are two ways you can watch:</span><br />
1. <a href="http://gybo.com/events" style="font-weight: bold;" target="_blank">Register for a partner-hosted viewing party to watch the workshop with fellow businesses in your community</a><b>.</b> These events are hosted by local organizations that partner with Google to help small businesses grow.<br />2. Can’t find a viewing party near you? No problem. <span style="font-family: inherit;"><b><a href="https://smallbizsummerschool.splashthat.com/" target="_blank">Register here and we'll send you details on how to access the livestream online</a>.</b></span><br />
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<span style="font-family: inherit;">During this livestream you’ll learn from Google and our friends at Constant Contact, LinkedIn, and Vistaprint. We’ll share lessons on how to reach more customers with social media, get more out of email marketing, stand out online to local shoppers, and make your busy season your best season.</span><br />
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<span style="font-family: inherit;">We’ll wrap up the workshop with a live Q&A. For the chance to have your questions answered live, post your questions on Twitter using the hashtag #SmallBizSchool.</span><br />
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<a href="https://1.bp.blogspot.com/-f1YvVG2K0bM/W1Xl3Q6qPVI/AAAAAAAAAus/n_iQqmk8VYc11AcYY1Fuuz9ZDlCyNgHjwCLcBGAs/s1600/oneweekout_tw.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://1.bp.blogspot.com/-f1YvVG2K0bM/W1Xl3Q6qPVI/AAAAAAAAAus/n_iQqmk8VYc11AcYY1Fuuz9ZDlCyNgHjwCLcBGAs/s640/oneweekout_tw.gif" width="640" /></a></div>
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<span style="color: #666666;">Posted by Whitney Cox, Marketing Manager, Get Your Business Online</span><br />
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-86019792111715533712018-04-30T15:11:00.000-07:002020-10-06T08:44:44.317-07:00Join Us for a Small Business Week Workshop to Learn How to Connect with Local Customers OnlineIt’s National Small Business Week and our partners across the country are hosting in-person workshops where you, and fellow business owners, can learn how to connect with local customers online.<br />
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<b><a href="https://www.gybo.com/upcoming-events" target="_blank">Find a free, local workshop near you</a>.</b><br />
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Can’t find one that works for you? <a href="https://events.withgoogle.com/small-business-week-rsvp/registrations/new/" target="_blank"><b>Register</b></a> to watch our livestream online (Wednesday, May 2 at 9am PT/12pm ET). Ask your questions during our live Q&A session by posting your question on Twitter using the hashtag #PartnersConnect.<br />
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We hope you can join us!<br />
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<span style="color: #666666;">Posted by Whitney Cox, Marketing Manager, Get Your Business Online</span></div>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-21061389179351419592018-02-20T10:51:00.002-08:002020-10-06T08:44:44.247-07:00Learn Business Best Practices at the “Open for Business” Livestream Workshop <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Roboto;"><span style="white-space: pre-wrap;">If you made a New Year’s resolution to grow your business online in 2018, we’re here to help. </span></span><span style="font-family: Roboto; white-space: pre-wrap;">Tomorrow, February 21, Google is teaming up with the Small Business Administration (SBA), Facebook, Constant Contact, and Square to host a livestream workshop.</span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;"><b>“Open for Business” Livestream Workshop</b></span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;"><b>Wednesday, February 21, 2018</b></span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;"><b>9:30am - 11:00am PST | 12:30pm - 2pm EST</b></span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;">There are two ways you can watch:</span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;">1. <b><a href="http://gybo.com/events" target="_blank">Register for a partner-hosted viewing party to watch the workshop with fellow businesses in your community</a>.</b> These events are hosted by local organizations that partner with Google to help small businesses grow. There is no charge for you to attend.</span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;">2. Don’t feel like leaving the house? Can’t find a viewing party near you? No problem. <b><a href="https://sbaopenforbusiness.splashthat.com/" target="_blank">Register here and we'll send you details on how to access the livestream online</a>.</b></span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;">Experts will share best practices for keeping your business competitive, tips for creating a positive experience for online and in-person shopping, steps for expanding your reach, and advice on building brand loyalty using email. We’ll finish the workshop with a live Q&A. You can post your questions in the comments section of the Facebook Live broadcast. </span></span></div>
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<span style="font-family: Roboto;"><span style="white-space: pre-wrap;">Be sure to follow and post using the hashtag #SBAOpen4Biz on social media to see how other businesses are tuning in. </span></span></div>
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<a href="https://1.bp.blogspot.com/-VWT6ERA1n5w/Woxq0zycQqI/AAAAAAAAAt4/eLqgxXePfmUPh_W9q1L4VnaXZNxFm9oKACEwYBhgL/s1600/SBA%2BLivestream.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://1.bp.blogspot.com/-VWT6ERA1n5w/Woxq0zycQqI/AAAAAAAAAt4/eLqgxXePfmUPh_W9q1L4VnaXZNxFm9oKACEwYBhgL/s640/SBA%2BLivestream.png" width="640" /></a></div>
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<span style="color: #666666; font-family: inherit;">Posted by Whitney Cox, Marketing Manager, Get Your Business Online</span></div>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-32010937671070064352018-01-17T10:26:00.000-08:002020-10-06T08:44:44.257-07:00Challenges and Opportunities for Small Businesses Online – New Research from Deloitte<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "roboto";"><span style="font-family: inherit; white-space: pre-wrap;">Today, we are hosting a research livestream at 12pm PST with Deloitte, building on <a href="https://www.blog.google/topics/small-business/four-ways-web-supports-small-business-growthnew-research-deloitte/" target="_blank">previous research</a> about how the web is helping small businesses grow. We commissioned additional analysis to better understand the barriers that small businesses face in adopting digital tools. By publishing this research, we hope we can have more impact through our programs and partnerships in helping small businesses grow online. Tune in <a href="https://www.youtube.com/channel/UCDwLb8FClxNiMa7w6dCO7PQ" target="_blank">here</a>.</span></span></div>
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<span style="font-family: "roboto";"><span style="font-family: inherit; white-space: pre-wrap;">Read on for highlights from Deloitte’s analysis which we’ll be discussing in our livestream later today:</span></span></div>
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<span style="font-family: "roboto";"><span style="font-family: inherit; white-space: pre-wrap;"><b>Women-owned small businesses are adopting more digital tools.</b></span></span></div>
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<span style="font-family: "roboto";"><span style="font-family: inherit; white-space: pre-wrap;">Between 2007 and 2016, the number of women-owned firms <a href="http://www.womenable.com/content/userfiles/2016_State_of_Women-Owned_Businesses_Executive_Report.pdf" target="_blank">increased by 45%</a>, compared to just a 9% increase among all businesses. Deloitte’s research found that women-led businesses are also more likely to be using digital tools. Around <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">55%</a> of women-owned small businesses are using more advanced digital tools.</span></span><span style="font-family: "roboto"; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">1</span><span style="font-family: inherit;"><span style="color: black; vertical-align: baseline; white-space: pre-wrap;"> </span></span><span style="font-family: "roboto";"><span style="font-family: inherit; white-space: pre-wrap;">Kim Ormsby, founder of <a href="https://www.thenaturalbabyco.com/" target="_blank">Natural Baby Company</a> in Bozeman, MT knows the value of using digital tools first-hand. She started the company when she was pregnant with her second child and connected with like-minded parents around the world the world using the Internet. </span></span>“The web is pretty much where all of our growth is happening.”<span style="white-space: pre-wrap;"> </span></div>
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<b>Rural-based small businesses are less likely to be using advanced digital tools than their non-rural counterparts.</b></div>
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Deloitte’s research found that rural-based businesses are not as likely to be using advanced digital tools. While they face many similar challenges to non-rural small businesses, US small businesses in rural areas were <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">twice as likely</a> to report having an inadequate Internet connection. Jim Hobart, co-founder of <a href="https://www.alpacadirect.com/" target="_blank">Alpaca Direct</a> in Hayden, ID, has had to overcome this Internet access challenge to build a thriving yarn and apparel business that serves over 100,000 customers in 30 countries. In a <a href="https://www.sbc.senate.gov/public/index.cfm/hearings?Id=7CCD2988-AD83-4562-83CD-0495F9E430B2&Statement_id=0E19558C-E2AD-40A9-9DAF-0D58C371167B" target="_blank">Senate testimony</a>, he discussed the challenges that rural-based small businesses face: “For a small business in northern Idaho, our sales demographics may surprise you. 92% of our annual sales are online. In the USA, our four top selling states are New York, California, Texas, and Florida. We feel that improved Internet access…needs attention. Our competitors in urban areas are operating on the equivalent of a 12-lane freeway while our access to that freeway is a like a worn-out toll road." </div>
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<b>The smallest businesses are less likely to be using advanced digital tools.</b></div>
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Deloitte found that <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">only 12%</a> of small businesses with less than 10 employees were digitally advanced, compared to 39% of small businesses with 100-250 employees. While the smallest businesses are less likely to be using advanced digital tools, those that are online are holding their own against much larger competitors. <a href="https://www.villalagoontile.com/" target="_blank">Villa Lagoon Tile</a> based in Gulf Shores, AL has seen the power of digital tools to help them grow. With ten employees, they work on a very niche product - durable cement tiles - and heavily rely on online tools to find their customers. According to John Adams, Director of Technology, “AdWords is really perfect for matching clients and vendors in a niche market. We could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.”</div>
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<b>Small businesses face real barriers to fully using digital tools.</b></div>
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When asked what prevents them from using digital tools more, <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">Deloitte’s research</a> uncovered a number of barriers. 40% of small business respondents reported that digital isn’t relevant for their business and 38% said it’s not effective. 34% selected concerns about privacy and security. Small business owners also reported facing resource constraints. 30% said they don’t have enough experience with digital tools, 29% said they have no time to learn about digital tools, and 28% said that digital tools are too expensive.</div>
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<b>Next steps for learning more about digital tools. </b></div>
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There may some hurdles to using digital tools, but as we learned in <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">Deloitte’s first report</a>, small businesses can greatly benefit from building their presence online and reaching new customers. Many small business owners tell us they want to be doing more with digital, but they often don’t know where to start or have enough time to decide which tools to use. To introduce busy small business owners to digital tools that can help them grow, we designed Google’s Get Your Business Online training program as a way to get started and better understand the value these tools can offer. To learn more about how digital can help your business grow, find a workshop <a href="https://www.gybo.com/upcoming-events" target="_blank">near you</a>.</div>
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The full results from the Deloitte Connecting Small Businesses research can be found <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">here</a>. We hope you’ll tune in to our research livestream today at 12pm PST <a href="https://www.youtube.com/channel/UCDwLb8FClxNiMa7w6dCO7PQ" target="_blank">here</a>. </div>
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<span style="color: #666666;">Posted by Soo Young Kim, Small Business Outreach</span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-10892390538911900232018-01-10T14:12:00.000-08:002020-10-06T08:44:44.238-07:00Join Us for a Livestream Featuring New Research from Google and Deloitte<div>
Last year we <a href="https://smallbusiness.googleblog.com/2017/05/four-ways-web-supports-small-business.html" target="_blank">published research</a> with Deloitte about how the web is driving small business growth. The study found that the use of digital tools (such as websites, analytics, and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster, and creating jobs:<a href="https://1.bp.blogspot.com/-f0lFRKdvyXc/WlaNKlhvYrI/AAAAAAAAAso/skI5L1HJuVsTQuahK4bU-cgTEVpH0t27QCEwYBhgL/s1600/Deloitte%2BBlog%2BV2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="732" data-original-width="1320" height="353" src="https://1.bp.blogspot.com/-f0lFRKdvyXc/WlaNKlhvYrI/AAAAAAAAAso/skI5L1HJuVsTQuahK4bU-cgTEVpH0t27QCEwYBhgL/s640/Deloitte%2BBlog%2BV2.png" width="640" /></a></div>
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Despite these benefits, <a href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html" target="_blank">80% of small businesses in the United States</a> are not fully utilizing the power of digital tools. Therefore we commissioned a second report from Deloitte to better understand why more small businesses aren’t using advanced digital tools. </div>
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Join us on <b>January 17th at 12 PM PT / 3 PM ET</b> for a livestream presentation where we’ll share our new research, and host a panel discussion featuring small businesses who have used digital tools to grow. </div>
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Learn more about the livestream and RSVP <a href="https://events.withgoogle.com/deloitte-connected-small-businesses-research-series/" target="_blank">here</a>. We hope you will join us.</div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-30818064452383732242017-10-18T08:33:00.000-07:002020-10-06T08:44:44.257-07:00‘Tis the Small Biz Season: Google and Friends Team Up for a Holiday Livestream<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The holiday season officially begins in a few short weeks. While everyone else is making their shopping, entertaining, and traveling lists (and checking them twice), if you’re a small business owner, you’re probably busy prepping. We’re here to help. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">On Wednesday, November 1st, Google’s Get Your Business Online team will be joining forces with the Small Business Administration (SBA), Constant Contact, Facebook, and Square to put on a workshop, streamed live on YouTube. This team of digital experts is part of the SBA’s Small Business Technology Coalition, committed to empowering entrepreneurs across the U.S. to use the web and digital tools to better manage, promote, and grow their businesses. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Experts will take you through a marketing wonderland, sharing search engine optimization strategies, tips for reaching customers on mobile, steps for creating a seasonal email marketing plan, advice on the latest and safest payment options, and more. And if you have questions, we’ll be finishing up with a live Q&A via Twitter. You can participate by tweeting your question using the hashtag #MarketingWonderland. </span></div>
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<a href="http://gybo.com/events" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Find and register for a partner-hosted viewing party near you to check out the livestream on November 1st</span></a><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">These events are offered at no charge for you to attend, and in addition to catching the workshop, you could also get hands-on help applying what you’ve learned and mingle with other business owners and organizations in your area.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Can’t find a viewing party that works for you? Y</span><span style="background-color: transparent; color: #222222; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ou can also watch the livestream from your own home or office.</span><span style="background-color: transparent; color: #222222; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://gybo.com/marketingwonderland" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Register now</span></a><span style="background-color: transparent; color: #222222; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and we’ll send you details on where to access the workshop on November 1st.</span></div>
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<span style="background-color: transparent; color: #222222; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="http://gybo.com/marketingwonderland" target="_blank"><img alt="holiday livestream.jpg" height="792" src="https://lh6.googleusercontent.com/bh1xywXonbPyOc1n7Wc-bc6qyEELD5N-UPKP39VChx6YqKIAcB23I_cKWset_sqCnRytdgqVl7RrDdz1lLXe6OXZxPomHKMRfGsRe-RzcyKoo31g48DDCIOlwLx4BmGifYm4T2E" style="border: none; transform: rotate(0rad);" width="624" /></a></span></div>
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<span style="background-color: transparent; color: #222222; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-ad6b3d36-300c-4369-1cc4-f99686bc9680"><span style="color: black; font-size: 11pt; vertical-align: baseline;">Posted by Whitney Cox, Marketing Manager, Get Your Business Online</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-34812740262174895792017-08-24T10:00:00.000-07:002020-10-06T08:44:44.261-07:00Answer customer questions on Google<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Planning a visit to a local business can raise questions ranging from “Does this restaurant provide high-chairs?” to “What accessibility accommodations does this B&B offer?” When looking for answers, 82% of people turn to search engines, but they often have a hard time finding accurate, up-to-date information</span></span><span style="font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-family: "roboto"; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">1</span><span style="font-family: inherit;"><span style="color: black; vertical-align: baseline; white-space: pre-wrap;"> </span></span><span style="font-family: inherit; white-space: pre-wrap;">That’s why Google is bringing Questions and Answers to local business listings. </span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">As a business owner, you have the most reliable answers to your customers’ questions and we want to make it easy for you to receive and respond to those questions. That’s just what Questions and Answers lets you do. To start using it, just search for your business on your mobile phone and go to the Questions and Answers feature on your Google business listing. </span></span><br />
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<span style="font-family: inherit; white-space: pre-wrap;">Questions and Answers offers new ways for you to engage with your customers:</span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Add frequently asked questions</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to your listing</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> so that mobile users who find your business on Google Search and Google Maps can easily get the answers to your customers’ most common questions.</span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Answer questions from potential customers</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> on Google Search and Google Maps on your mobile phone. If you have Google Maps on Android, we‘ll also send you a push notification when a new question has been asked about your business so you can post an answer instantly.</span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Highlight top responses.</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Beyond FAQs and your own responses, customers are also able to answer each other’s questions. You can highlight the most helpful answers from your customer community by using the thumb to bump them up to the top of the list.</span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re not using Google My Business yet, </span><a href="http://www.google.com/business/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">sign up</span></a><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and start managing your free business listing on Google. Once you’ve verified your business, you’ll be ready to start posting and answering questions. To learn more, visit the Google Maps </span><a href="https://support.google.com/maps/answer/7421661" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Help Center</span></a><span style="background-color: transparent; color: #434343; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div>
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<span style="font-family: inherit; font-size: x-small;"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">1. Google. </span></span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.consumerbarometer.com/en/graph-builder/?question=N41&filter=country*:united_states,austria,belgium,bulgaria,croatia,czech_republic,denmark,estonia,finland,france,germany,greece,hungary,ireland,italy,latvia,lithuania,netherlands,norway,poland,portugal,romania,russia,serbia,slovakia,slovenia,spain,sweden,switzerland,united_kingdom,ukraine" style="white-space: pre-wrap;">Google Consumer Barometer</a></span><span style="background-color: white; color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; white-space: pre-wrap;">2017.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-74041139619661758762017-08-01T10:58:00.000-07:002020-10-06T08:44:44.303-07:00AdWords Express delivers meaningful interactions with goals<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">While AdWords Express has always aimed to make it easy to set up ads on Google, we’ve seen that it can still be challenging for small business owners to tell how well their ads are working to deliver real-world results. </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<span id="docs-internal-guid-0d542720-9e92-408b-dfde-ec8c43292a93"><span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">Today, we’re changing that with the launch of </span><a href="https://support.google.com/adwords/express/answer/7178366?hl=en" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">goals</span></a><span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;"> in AdWords Express. You can now choose which business goal you want to achieve with your online ad. AdWords Express will then continuously optimize your ad with that goal in mind and show you how well your ad is meeting your goal.</span></span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are three goals you can choose from depending on what matters most to your business:</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Call your business:</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Get more direct calls from potential customers who are ready to talk on the phone about your products or services.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Visit your storefront:</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Bring more customers to your physical store location.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Take an action on your website:</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Get more people to take a specific action on your website, such as filling out a form or requesting a free quote.</span></div>
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<span style="font-family: "roboto";"><a href="https://1.bp.blogspot.com/-B2IrR66aqyo/WYHrm43Ic2I/AAAAAAAAAqs/Ed5iol4b6ysHvOTG_5YmIibIT947BfU3ACEwYBhgL/s800/NEXUS-white_v2_1055x2100_2%2B%25283%2529%2B%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="150" height="60" src="https://1.bp.blogspot.com/-B2IrR66aqyo/WYHrm43Ic2I/AAAAAAAAAqs/Ed5iol4b6ysHvOTG_5YmIibIT947BfU3ACEwYBhgL/s600/NEXUS-white_v2_1055x2100_2%2B%25283%2529%2B%25281%2529.png" width="100" /></a></span></div>
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<span id="docs-internal-guid-0d542720-9e7e-2055-47b6-3a1d7c9168bb"><span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">Depending on which you select, AdWords Express then fine-tunes your ad to meet your goal. For example, selecting “Call your business” will prompt Google to show your phone number more prominently in your ad, making it easy for potential customers to call you at the exact moment they want to get in touch. Then you can check out your ad’s performance by reviewing goal-specific metrics, like how many calls your ad generated, or how often people saw your ad and then searched for your store on Google Maps.</span></span></div>
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<span id="docs-internal-guid-0d542720-9e7e-2055-47b6-3a1d7c9168bb"><span style="vertical-align: baseline;"><span id="docs-internal-guid-0d542720-9e90-8331-e800-40b11b045beb"><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The addition of goals is possible because of a series of changes we’ve made to AdWords Express over the past two years — including using Google Analytics to </span><a href="https://smallbusiness.googleblog.com/2016/05/track-what-matters-to-you-easily-in.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">track website actions</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and using Google Maps visits and Google forwarding numbers to </span><a href="https://smallbusiness.googleblog.com/2016/08/3-ways-to-get-more-from-adwords-express.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+gybblog+(Google+and+Your+Business)" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">track store visits and phone calls</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Together, these changes help you do what you really care about — connect with customers. </span></span></span></span></div>
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<span id="docs-internal-guid-0d542720-9e7e-2055-47b6-3a1d7c9168bb"><span style="vertical-align: baseline;"><span id="docs-internal-guid-0d542720-9e90-8331-e800-40b11b045beb"><span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’re excited to continue working to help you get better, more meaningful interactions with customers, so stay tuned for coming updates. In the meantime, </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to learn more about AdWords Express, </span><a href="https://www.google.com/adwords/express/?utm_source=awx&utm_medium=ot&utm_campaign=us-en-ot-awx-q413-awxdomain" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">head over to our website.</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></span></span></span></div>
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<span id="docs-internal-guid-0d542720-9e7e-2055-47b6-3a1d7c9168bb"><span style="vertical-align: baseline;"><span id="docs-internal-guid-0d542720-9e90-8331-e800-40b11b045beb"><span style="color: #444444;"><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">Kavi Goel, Group Product Manager, AdWords Express</span></span></span></span></span></div>
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</span>Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-12511586663303606392017-07-17T09:00:00.000-07:002020-10-06T08:44:44.240-07:00Home Service ads help more professionals get quality leads online<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Home Service ads make it quick and easy to find local service professionals you can trust. When someone searches on Google for a local service professional like a plumber, electrician, or house cleaner, the Home Service unit may appear at the top of the results page. Being in the Home Service unit serves as a badge of trust for service professionals–only those meeting Google's strict qualifying criteria are featured there. </span></span><br />
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Each professional has a unique profile where they can showcase their specific services, service areas, and hours of operation. Customers have the ability to browse through these profiles, see reviews from previous customers, and contact selected professionals who meet their specific needs with a phone call or an online request. </span></span></div>
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<span id="docs-internal-guid-c37091b6-50e5-24ce-50d2-6fd193ccd07d"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">Since its launch, Home Service ads has enabled a number of small service businesses to expand rapidly. Dan Travers, the owner of </span><a href="https://goo.gl/maps/FEoL83f7nv42" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">1-800-ANYTYME Plumbing, Heating and Air</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">, started using Home Services in order to reach new customers online. Dan has been impressed by the ability of Home Services to generate a high volume of quality leads for the business. “Our booking rates are up close to 70%,” he says. “I had to hire two more technicians to take on the additional volume. We are definitely seeing our return on investment." </span></span></span><br />
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">To keep helping businesses like Dan’s, we’re continuing to expand Home Services ads. The product is now available in the San Francisco Bay Area, Sacramento, Stockton, San Diego, Los Angeles, and Philadelphia. We’ve also made it available to other types of businesses, like painters, electricians, and towing providers. </span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We’re growing quickly, so to be among the first to hear our updates, or to apply for Home Services if we’re already in your area, please fill out this</span><span style="background-color: transparent; color: #434343; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://www.google.com/adwords/express/home-service-ads/contact/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">short form</span></a><span style="background-color: transparent; color: #434343; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-80527758019604891242017-06-28T08:55:00.000-07:002020-10-06T08:44:44.310-07:00Fast mobile sites get more customers. Let's help get yours up to speed. <span id="docs-internal-guid-74910487-e595-015a-7c9d-f6a25bc70131"></span><br />
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<span id="docs-internal-guid-74910487-e595-015a-7c9d-f6a25bc70131"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">How long does it take for your mobile site to load? Five seconds? Ten seconds? These few seconds could be the difference between keeping visitors on your site or losing them – because people aren’t willing to wait. In fact, most sites lose half their visitors while loading.</span></span><span style="font-family: "arial"; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">1</span><span style="font-family: "arial"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">And 46% of people say that the most frustrating thing about browsing on their phone is waiting for slow pages to load.</span></span><span style="font-family: "arial"; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">2</span><span style="font-family: "arial"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div>
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<span id="docs-internal-guid-74910487-e595-015a-7c9d-f6a25bc70131"><span style="font-family: inherit;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">With a little help, we believe every business can have a fast mobile site. That’s why we’re launching a new set of features to test your site’s speed on</span><span style="background-color: white; color: #333333; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://testmysite.thinkwithgoogle.com/"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Test My Site</span></a><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">, which will show you:</span></span></span></div>
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<li><span id="docs-internal-guid-74910487-e6d4-f4a2-5f42-47857ae54142"><span style="font-family: inherit;"><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Your site’s mobile speed:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> 50% of people expect a site to load in less than two seconds.</span><span style="font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">3</span><span style="font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="vertical-align: baseline; white-space: pre-wrap;">Find out how fast your site loads.</span></span></span></li>
<li><span id="docs-internal-guid-74910487-e6d4-15ae-2cee-5ac8800209d3" style="font-family: inherit; white-space: pre-wrap;"><span style="font-family: inherit;"><span style="font-weight: 700; vertical-align: baseline;">The number of visitors you may be losing:</span><span style="vertical-align: baseline;"> When it comes to mobile speed, every second matters – for each additional second it takes a mobile page to load, conversions can drop by up to 20%.</span><span style="font-size: 6.6pt; vertical-align: super;">4</span><span style="font-size: 11pt; vertical-align: baseline;"> </span><span style="vertical-align: baseline;">Learn how many people may be leaving your site during the time it takes to load.</span></span><span style="font-family: "arial"; vertical-align: baseline;"> </span></span><span style="font-family: inherit; white-space: pre-wrap;"> </span></li>
<li><span style="font-family: inherit; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">How you compare to the competition: </span><span style="font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">See how your business stacks up against others in your industry. </span></li>
<li><span id="docs-internal-guid-74910487-e6d2-8642-a6d3-b8816d4c5aa8" style="font-family: inherit; white-space: pre-wrap;"><span style="font-family: inherit;"><span style="font-weight: 700; vertical-align: baseline;">How to make your site faster: </span><span style="vertical-align: baseline;">We’ll email you a personalized assessment with specific recommendations on how to speed up your site. </span></span></span><span style="font-family: inherit; white-space: pre-wrap;"> </span></li>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Taking a few steps to improve your site speed can make a big difference. </span><a href="http://www.yarddogfenceofnashville.com/"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Yard Dog Fence Company</span></a><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, a </span><span style="background-color: transparent; color: #222222; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nashville fencing company that specializes in pet-friendly and child-safe fences</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, took the recommendations from Test My Site to significantly improve their mobile speed. They reduced the file sizes of the images on their site and now their mobile site loads in 5 seconds compared to 26 seconds. For Michael Casper, the owner of Yard Dog, it’s made a real difference: “90% of our business comes from our mobile site. Since we improved our mobile speed, we doubled our sales.”</span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Making changes like these can help you see a real impact on your business, too </span></span><span style="white-space: pre-wrap;">– get started now with </span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="https://testmysite.thinkwithgoogle.com/"><span style="font-family: inherit;">Test My Site</span></a></span><span style="white-space: pre-wrap;">.</span></div>
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<span style="color: #666666; font-family: inherit;"><span style="background-color: transparent; font-variant-caps: normal; font-variant-ligatures: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="background-color: transparent; font-variant-caps: normal; font-variant-ligatures: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Yong Su Kim, VP Americas, Google Marketing Solutions</span></span></div>
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<span style="font-family: inherit;"><span style="font-family: inherit; font-size: x-small;"><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. </span><span style="background-color: white; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Think with Google, </span><span style="background-color: white; color: #1155cc; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.thinkwithgoogle.com/articles/mobile-page-speed-new-industry-benchmarks.html" style="text-decoration: none;">Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed</a>, </span></span><span style="background-color: white; font-size: x-small; white-space: pre-wrap;">2017.</span></span></div>
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<span style="font-size: x-small; vertical-align: baseline; white-space: pre-wrap;">2. </span><span style="background-color: white; font-size: x-small; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Blog,</span><span style="font-family: inherit; font-size: x-small;"><span style="color: black; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="https://webmasters.googleblog.com/2015/04/mobilemadness-campaign-to-help-you-go.html" style="text-decoration-line: none;">#MobileMadness: a campaign to help you go mobile-friendly</a>, </span></span><span style="font-family: inherit; font-size: x-small; white-space: pre-wrap;">2015.</span></div>
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<span style="font-family: inherit;"><span style="font-family: inherit; font-size: x-small;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. </span><span style="background-color: white; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">DoubleClick by Google,</span><span style="background-color: white; color: #222222; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/" style="text-decoration: none;">The need for mobile speed</a>, </span></span><span style="font-size: x-small; white-space: pre-wrap;">2016.</span></span></div>
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<span style="font-family: inherit;"><span style="font-family: inherit; font-size: x-small;"><span style="vertical-align: baseline; white-space: pre-wrap;">4. Think with Google, </span></span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit; font-size: x-small;"><a href="https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-mobile-micro-moments/" style="text-decoration-line: none;">4 Things You Need to Know About the Future of Marketing</a>, </span></span><span style="font-size: x-small; white-space: pre-wrap;">2017.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-44664328031950557592017-06-22T15:00:00.000-07:002020-10-06T08:44:44.274-07:00Make your business stand out on Google with Posts<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span id="docs-internal-guid-d3830d04-cd19-8a12-165e-c62f63b8078c"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">With 82% of people turning to search engines to find local information</span></span></span><span id="docs-internal-guid-d3830d04-d03e-1230-6520-939ff59d7737"><span style="color: #434343; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">,</span><span style="color: #434343; font-family: "roboto"; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">1</span></span><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;"> your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they're looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.</span></span><span style="color: #434343; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
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<span style="background-color: transparent; color: #434343; font-size: 11pt; font-style: italic; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Posts appear on your Google business listing. Customers can tap </span></span><span style="background-color: transparent; color: #434343; font-size: 11pt; font-style: italic; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">to read the full post, and they can also share your post with their friends </span></span><span style="background-color: transparent; color: #434343; font-size: 11pt; font-style: italic; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">directly from Google.</span></span></h3>
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<span style="font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Posting on Google gives you new ways to engage with your customers:</span></span></div>
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<span style="font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.</span></div>
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<span style="font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Promote events and tell customers about upcoming happenings at your location.</span></div>
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<span style="font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Showcase your top products and highlight new arrivals.</span></div>
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<span style="font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.</span></div>
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<span id="docs-internal-guid-d3830d04-cd05-f032-2d04-9ffb83052a45"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;"><br /></span></span><span id="docs-internal-guid-d3830d04-cd1a-8461-7f70-bd1ad19fa266"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">Seventy percent of people look at multiple businesses before making a final choice</span><span style="vertical-align: baseline; white-space: pre-wrap;">.</span></span></span></span><span style="color: #434343; font-family: "roboto"; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">2</span><span style="font-family: inherit; white-space: pre-wrap;"> With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers. </span><br />
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<span id="docs-internal-guid-d3830d04-cd05-f032-2d04-9ffb83052a45"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">If you’re a Google My Business user, you can start posting</span><span style="color: #434343; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://business.google.com/post" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">right now</span></a><span style="color: #434343; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="vertical-align: baseline; white-space: pre-wrap;"> Posts can be created on-the-go using the Google My Business Android and iOS apps or website. </span></span></span></div>
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<span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">If you’re not yet using Google My Business,</span><span style="color: #434343; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.google.com/business/" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">sign up</span></a><span style="color: #434343; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="vertical-align: baseline; white-space: pre-wrap;">and get started today managing your business listing on Google. Once you’ve verified your business, you’ll be ready to start posting. To learn more, visit the Google My Business</span><span style="color: #434343; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://support.google.com/business/answer/7342169" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Help Center</span></a><span style="color: #434343; vertical-align: baseline; white-space: pre-wrap;">.</span></span></span></div>
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<span style="color: #666666; font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Posted by Rosa Wu, Product Manager, Google My Business</span></div>
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<span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;"><span style="background-color: white;">1 Google. </span></span></span><span style="font-size: xx-small;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.consumerbarometer.com/en/graph-builder/?question=N41&filter=country*:united_states,austria,belgium,bulgaria,croatia,czech_republic,denmark,estonia,finland,france,germany,greece,hungary,ireland,italy,latvia,lithuania,netherlands,norway,poland,portugal,romania,russia,serbia,slovakia,slovenia,spain,sweden,switzerland,united_kingdom,ukraine" style="text-decoration-line: none;">Google Consumer Barometer</a>.</span><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> </span></span><span style="background-color: white; font-family: "roboto"; font-size: xx-small; white-space: pre-wrap;">2014/2015.</span></div>
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</span>Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-179382320610956572017-05-16T09:00:00.000-07:002020-10-06T08:44:44.227-07:00Four ways the web supports small business growth – new research from Deloitte<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time. </span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned <a href="https://www2.deloitte.com/us/connectedsmallbusiness" target="_blank">new research with Deloitte</a>. The study found that the use of digital tools (such as websites, analytics, and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster, and creating jobs.</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Reaching more customers</span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Digital tools help small businesses reach more customers at every stage of the purchase process. In fact, Deloitte’s research found that small businesses using advanced digital tools such as web analytics and online video, were almost </span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3x as likely to have increased customer interest, like calls and leads</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. They were also more than </span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3x as likely to have seen more sales inquiries, like foot traffic and orders, </span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">in the last year. </span><a href="https://www.wichitafurniture.com/"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Wichita Furniture</span></a><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in Wichita, KS has experienced these highly qualified leads first-hand. Their website traffic increased almost 50 percent in 2016, and they attribute the lion’s share of this growth to online advertising.</span></span></div>
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<span style="text-align: center; white-space: pre-wrap;"><span style="color: #444444; font-family: inherit;">“...[Online advertising] brings quality customers through our doors—people who have seen our products and know what they’re looking for. As a result, we’ve seen a drastic increase in our sales per guest.” </span></span></div>
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<span style="color: #444444; font-family: inherit;"><span style="font-family: inherit; text-align: left; vertical-align: baseline;">- </span><span style="font-family: inherit; text-align: left; vertical-align: baseline;">Jay Storey, President & Founder, Wichita Furniture</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Reaching new markets</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-843f42d6-0d1c-bafc-979f-ace33189f8e7"><span style="font-family: inherit;"><span style="text-decoration-line: none; vertical-align: baseline;">The web can open up new markets to small businesses, whether they’re across the country or across the world. Deloitte’s research found that digitally advanced small businesses are </span><span style="font-weight: 700; text-decoration-line: none; vertical-align: baseline;">3x as likely to have exported </span><span style="text-decoration-line: none; vertical-align: baseline;">in the last year. That’s what Jim and Kelley Hobart discovered with their company </span><a href="https://www.alpacadirect.com/"><span style="color: #1155cc; vertical-align: baseline;">Alpaca Direct</span></a><span style="text-decoration-line: none; vertical-align: baseline;">, based in Hayden, ID. Digital resources like online video and </span><span style="vertical-align: baseline;">cloud-based communication tools</span><span style="text-decoration-line: none; vertical-align: baseline;"> connect Alpaca Direct to customers across the globe.</span></span></span></span></div>
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<span style="font-family: inherit;"><span style="color: #444444; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">"There are a lot of people all over the world who don't have a local yarn shop. We want to become their local yarn shop even though we're all the way here in Idaho." </span></span></span></div>
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<span style="font-family: inherit;"><span style="color: #444444; vertical-align: baseline; white-space: pre-wrap;">- Kelley Hobart, Co-Owner, Alpaca Direct</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Growing faster</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-843f42d6-0d1d-1275-8046-267e9ce714a2"><span style="font-family: inherit;"><span style="text-decoration-line: none; vertical-align: baseline;">Digitally advanced small businesses experienced </span><span style="font-weight: 700; text-decoration-line: none; vertical-align: baseline;">revenue growth that was nearly 4x as high</span><span style="text-decoration-line: none; vertical-align: baseline;"> as the previous year. Businesses like </span><a href="http://www.iluvcolors.com/"><span style="color: #1155cc; vertical-align: baseline;">Kaleidoscope Hair Products</span></a><span style="text-decoration-line: none; vertical-align: baseline;"> based in New Orleans, LA, are growing faster because of the web. In 2016, Kaleidoscope reached more than 43,000 customers and doubled their revenue from the previous year. </span></span></span></span></div>
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<span style="color: #444444;"><br />"We went from selling no products to having a full warehouse, exponential growth, and distributors all around the world."</span><br />
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<span style="color: #444444;">- Jesseca Dupart, Owner and CEO, Kaleidoscope Hair Products</span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Creating jobs</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-843f42d6-0d1d-3c1a-dbf1-16b9eeaf6a7d"><span style="font-family: inherit;"><span style="text-decoration-line: none; vertical-align: baseline;">Digitally advanced small businesses are job creators.</span><span style="font-weight: 700; text-decoration-line: none; vertical-align: baseline;"> </span><span style="text-decoration-line: none; vertical-align: baseline;">In fact, they were nearly </span><span style="font-weight: 700; text-decoration-line: none; vertical-align: baseline;">3x as likely to have created new jobs </span><span style="text-decoration-line: none; vertical-align: baseline;">in the last year. </span><a href="http://www.dreamstyleremodeling.com/"><span style="color: #1155cc; vertical-align: baseline;">Dreamstyle Remodeling</span></a><span style="text-decoration-line: none; vertical-align: baseline;">, based in Albuquerque, NM, is a job creator in their community. They have been growing 34 percent annually since 2013 and expect to reach $100 million in sales this year. Since developing their digital strategy, Dreamstyle has added 250 employees to keep pace with their growth. They plan on hiring another 500 people to support their expansion in two additional locations by 2020. </span></span></span></span></div>
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<span style="white-space: pre-wrap;"><span style="color: #444444; font-family: inherit;">"We think [our 2020 plan] is possible... And the web and Google tools are going to be critical to that growth."</span></span><br />
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<span style="white-space: pre-wrap;"><span style="color: #444444; font-family: inherit;">- Larry Chavez, CEO, Dreamstyle Remodeling</span></span></div>
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<span id="docs-internal-guid-843f42d6-0dd8-0560-faa3-00c8b715efe6"><span style="font-family: inherit;"><span style="vertical-align: baseline; white-space: pre-wrap;">This is a glimpse into how small businesses are growing using digital tools. Read the full results from the </span><a href="https://www2.deloitte.com/us/connectedsmallbusiness"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Deloitte research study</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">.</span></span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-843f42d6-0d1e-01a4-abd7-040e70848fcf"><span style="font-family: inherit;"><span style="text-decoration-line: none; vertical-align: baseline;">To learn how your business can get online and grow, check out new resources available through our </span><a href="http://www.gybo.com/"><span style="color: #1155cc; vertical-align: baseline;">Get Your Business Online</span></a><span style="text-decoration-line: none; vertical-align: baseline;"> program.</span></span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-27282252023720094152017-05-10T11:26:00.001-07:002020-10-06T08:44:44.253-07:00Across the U.S., businesses are using the web to grow <span id="docs-internal-guid-0d5c6ba5-f2dd-e3a3-ddf5-2891c1f468e6"></span><br />
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<span style="font-family: inherit;"><span style="background-color: white; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When their 10-year-old daughter asked if she could raise alpacas on the family ranch, Jim and Kelley Hobart figured, “Why not?” They welcomed the animals onto their land and soon thereafter discovered the many benefits of alpaca wool. It was soft, durable, warm and eco-friendly</span><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">—it had to be shared with the rest of the world. To the delight of their daughter and alpaca lovers everywhere, the Hobarts launched </span><a href="http://www.alpacadirect.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Alpaca Direct</span></a><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in 2005, producing quality yarns and apparel made from the unique fiber.</span></span></div>
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<span style="background-color: white; color: #222222; font-family: inherit; white-space: pre-wrap;">Jim and Kelley never imagined that a curious request from their youngest daughter would transform into a full-fledged business, or that a small storefront in Hayden, ID, would become a popular travel destination for knitting enthusiasts worldwide. Yet today Alpaca Direct is at the heart of a vibrant and global knitting community. With the help of the web, they’ve brought the warmth of alpaca wool to more than 100,000 customers across 30 countries. As Kelley says, “With Google tools, we can do that, and [customers] can be part of our community.”</span><br />
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<span style="font-family: inherit;"><span style="background-color: white; color: #222222; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In 2016, Google’s search and advertising tools helped provide $222 billion of economic activity for 1.5 million businesses, website publishers, and nonprofits across the U.S. Our </span><a href="https://economicimpact.google.com/#/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">2016 Economic Impact Report</span></a><span style="background-color: white; color: #222222; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> explores that economic impact state-by-state and the local businesses that are helping to drive it. </span></span></div>
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<span style="font-family: inherit;"><span style="background-color: white; color: #222222; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">While working on a small leather goods line in New York City, Tanya Menendez and Matthew Burnett realized how difficult it was to find local manufacturers. In an effort to democratize that access, the two started </span><a href="http://makersrow.com/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Maker’s Row</span></a><span style="background-color: white; color: #222222; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, an online marketplace that helps small businesses find American factories to make their products. They use AdWords to both establish factory partnerships and find new customers, and YouTube to, as Tanya describes, “put a face behind the products that are made in the United States.” In five years, the company has helped 120,000 small businesses source and create products in 11,000 American factories.</span></span></div>
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<span style="font-family: inherit;">After serving as a U.S. Marine for six years, Nick Baucom founded a company, </span><span style="font-family: inherit;"><a href="http://www.twomarinesmoving.com/" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline;">Two Marines Moving</span></a><span style="vertical-align: baseline;">, in Alexandria, Virginia. His goal was to keep his fellow veterans gainfully employed, while giving local residents a moving option they could trust. Today, Two Marines Moving employs more than 100 veterans. They use Search and AdWords not only to find customers, but also to recruit employees. Nick has opened a second location in Florida and hopes to create job opportunities for 500 veterans in the next five years, vowing that “veterans will always have a home here.”</span></span><br />
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<span style="background-color: white; color: #222222; font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">Across the U.S., businesses large and small are using the web to find their customers, grow, and make an impact. </span><span style="background-color: white; font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">We’re proud to be part of their </span><a href="http://www.google.com/economicimpact" style="font-family: inherit; white-space: pre-wrap;"><span style="background-color: white; color: #1155cc; vertical-align: baseline;">stories</span></a><span style="background-color: white; font-family: inherit; vertical-align: baseline; white-space: pre-wrap;">. </span></div>
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<span style="color: #666666;">Posted by Claire Mudd, Director, Americas Small Business Marketing</span></div>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-44115617741469938652017-05-04T09:19:00.001-07:002020-10-06T08:44:44.273-07:00Let’s Make Work Better <div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In 1998, Google was a small start-up being run out of a garage. As we’ve grown over the past nearly 20 years, we’ve experimented a lot with our workplace culture and management practices. A few years ago we started sharing what we’ve learned — what works and what doesn’t — on our </span><a href="https://rework.withgoogle.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">re:Work website</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This </span><a href="https://www.sba.gov/nsbw/nsbw" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">National Small Business Week</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we’ve compiled some of the re:Work guides that we think are most helpful for small business owners to help you do what you do even better: </span></span></div>
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<span style="font-family: inherit;"><a href="https://goo.gl/Rf92Nx" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hiring</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Small business owners report that finding and keeping qualified employees is one of the top ten issues keeping them awake at </span><span style="font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">night.</span><span style="font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">1 </span></span><span style="font-family: inherit; font-size: 11pt; white-space: pre-wrap;">See how to make every step of the hiring process more effective:</span></div>
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<a href="https://goo.gl/qUHLS6" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Review resumes</span></span></a></div>
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<a href="https://goo.gl/pCzSLz" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Use structured interviewing</span></span></a></div>
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<span style="font-family: inherit;"><a href="https://goo.gl/4yG0m0" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Managers</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. We gathered insights from surveys, studies, and on-the-ground conversations with employees about what makes a great manager. Learn from what we found: </span></span></div>
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<span style="font-family: inherit;"><a href="https://goo.gl/sBmJKG" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Coaching managers to coach</span></a><a href="https://rework.withgoogle.com/guides/managers-coach-managers-to-coach/steps/introduction/" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></a></span></div>
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<a href="https://goo.gl/vTeOia" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Empowering your team</span></span></a></div>
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<span style="font-family: inherit;"><a href="https://goo.gl/hQ4wvP" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Teams</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. In the modern workplace, most productive work happens in teams. Google did a deep dive into workplace culture and structure to find out what improves a team’s performance. Check it out: </span><a href="https://goo.gl/emy1E4" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Understand team effectiveness</span></a></span></div>
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<span style="font-family: inherit;"><a href="https://goo.gl/xtFOwm" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Setting Goals</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Research has shown that when businesses commit to a goal, everyone’s performance can improve. At Google we set and track “Objectives and Key Results” (OKRs). Learn more: </span><a href="https://goo.gl/vnBoN7" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Set goals with OKRs</span></a><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></span></div>
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<span style="font-family: inherit;"><br /><span style="font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">For even more ideas, keep up with re:Work’s </span><a href="https://goo.gl/5GQ7N0" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">weekly blog</span></a><span style="font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">, where we’ll be sharing new content focused on the needs of small businesses. You can also get inspirational content delivered to you by </span><a href="https://rework.withgoogle.com/contact-us/" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">signing up for our monthly newsletter</span></a><span style="font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div>
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<span style="background-color: transparent; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: inherit;">Posted by the Google re:Work Team</span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-08ff2497-cf41-cfa3-f8a8-965cea1a238f"><span style="font-size: 6.6pt; vertical-align: super;">1</span></span></span></span><span style="font-family: inherit;"><span style="font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;">National Federation of Independent Businesses, </span><a href="http://www.nfib.com/assets/NFIB-Problems-and-Priorities-2016.pdf" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 10pt; text-decoration-line: underline; vertical-align: baseline; white-space: pre-wrap;">NFIB Small Business Problems and Priorities</span></a><span style="font-size: 10pt; vertical-align: baseline; white-space: pre-wrap;">, 2016.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-76984474823577028552017-05-01T09:19:00.000-07:002020-10-06T08:44:44.307-07:00This National Small Business Week, Build Your Online Skills with Lessons from the Pros<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The web is helping small businesses grow. As the place where people turn to learn, discover, find, and buy things, it’s connecting customers to small businesses and small businesses to customers. Being online can have a big impact–in fact, businesses that are online grow 40 percent faster and are twice as likely to create new jobs than those that remain </span><span style="background-color: white; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">offline.</span><span style="background-color: white; font-family: "roboto"; vertical-align: super; white-space: pre-wrap;"><span style="font-size: xx-small;">1</span></span></div>
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<span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We see the power of the web working for American small businesses. Millions of small businesses are found on Google Search and Maps every single day across the nation.</span></div>
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<span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With a little bit of elbow grease and the help of technology, we believe every business can grow online. So together with our partners, we’re continuing our mission to help make that happen.</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Through our <a href="http://www.gybo.com/" target="_blank">Get Your Business Online</a> initiative, we’re bringing together free resources and tools to help you this National Small Business Week and beyond.</span></div>
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<span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Learn from the pros through bite-sized lessons </span></div>
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<span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Build your online business and marketing skills with five-minute lessons from </span><a href="http://yourprimer.com/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Primer</span></a><span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, our free mobile app. To celebrate National Small Business Week, we’re happy to announce new lessons created by small business experts</span><span style="background-color: white; color: #222222; font-family: "arial"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://twitter.com/smallbiztrends" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Anita Campbell</span></a><span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://twitter.com/ducttape" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">John Jantsch</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://twitter.com/ramonray" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Ramon Ray</span></a><span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://twitter.com/RhondaAbrams" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Rhonda Abrams</span></a><span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Each has created a special lesson from their decades of experience working with and coaching small businesses. We’re also excited to share </span><a href="https://www.gybo.com/online-lessons" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">new web-based lessons</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Get your business online </span></div>
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<span style="background-color: white; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Be where your customers are. Get your free listing on Google Search and Maps. Show pictures of your business, list your hours, and add your phone number so customers can just click to call you or get directions. Businesses with complete listings are considered twice as </span><span id="docs-internal-guid-d5ace3a4-c1f6-40cd-6ebd-5dfb6c690eab"><span style="background-color: white; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">reputable.</span><span style="background-color: white; font-family: "roboto"; vertical-align: super; white-space: pre-wrap;"><span style="font-size: xx-small;">2</span></span></span><span style="background-color: white; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;"> Use this </span><a href="https://www.gybo.com/business" style="text-decoration-line: none;"><span style="background-color: white; color: #1155cc; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">handy tool</span></a><span style="background-color: white; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;"> to get started.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make sure your website works on mobile</span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Did you know that more than half of all Google searches happen on mobile phones? Mobile shoppers want quick results–53 percent say they’ll wait no more than three seconds before abandoning a </span><span id="docs-internal-guid-d5ace3a4-c1f6-b659-a3de-bf9d3b8d73b9"><span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">site.</span><span style="font-family: "roboto"; vertical-align: super; white-space: pre-wrap;"><span style="font-size: xx-small;">3</span></span></span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> How fast does your website load? Use the free </span><a href="http://testmysite.withgoogle.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Test My Site tool</span></a><span style="background-color: transparent; color: #434343; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to see how well your site works on mobile. We’ll email you a personalized assessment with specific recommendations on how to make it better.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Want even more? </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">During National Small Business Week (and throughout the year), Google and our partners are hosting in-person workshops to help you grow your business online. </span><a href="http://www.gybo.com/events" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-style: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Find a workshop near you</span></a><span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Small businesses are the heart of our communities. Thank you for making the places we call home, home. </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Happy National Small Business Week. </span></div>
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<span style="font-family: "roboto"; white-space: pre-wrap;"><a href="http://www.google.com/smallbusinessweek">www.google.com/smallbusinessweek</a></span></div>
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<span style="color: #999999; font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;">Posted by Soo Young Kim, Head of Marketing, Get Your Business Online </span><span style="font-family: "roboto"; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;"><br /></span></span></div>
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<span style="background-color: transparent; color: black; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;"><span id="docs-internal-guid-d5ace3a4-c1ef-8cca-15aa-a8991d932514"></span></span></span></div>
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<span style="background-color: transparent; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;"><span style="background-color: white;">1 </span>BCG Report, <a href="https://www.bcg.com/documents/file100409.pdf" target="_blank">The Connected World: The $4.2 Trillion Opportunity</a>, March 2012.</span></span></div>
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<span style="background-color: transparent; color: #434343; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: xx-small;"><span style="background-color: white; color: #222222; vertical-align: baseline;"><br /></span></span></span></div>
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<span style="background-color: transparent; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-d5ace3a4-c1f0-9216-a929-a74de96722ab"><span style="font-size: xx-small;"><span style="background-color: white; color: #222222; vertical-align: baseline;">2 </span><span style="background-color: white; vertical-align: baseline;">Google</span><span style="background-color: white; vertical-align: baseline;">/Oxera,</span><span style="background-color: white; color: #222222; vertical-align: baseline;"> </span><span style="background-color: white; vertical-align: baseline;"><a href="https://www.gybo.com/downloads/verification-benefits.pdf" target="_blank">The Benefits of Complete Business Listings</a></span><span style="background-color: white; vertical-align: baseline;">, </span><span style="background-color: white; vertical-align: baseline;">December 2014.</span></span></span></span></div>
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<span style="background-color: transparent; font-family: "roboto"; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span id="docs-internal-guid-d5ace3a4-c1f0-6851-b469-5dbfc1befdb8"><span style="font-size: xx-small;"><span style="background-color: white; vertical-align: baseline;">3 Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016.</span><span style="background-color: white; color: #222222; vertical-align: baseline;"> </span><span style="background-color: white; vertical-align: baseline;"><a href="https://www.thinkwithgoogle.com/articles/au-mobile-page-speed-new-industry-benchmarks.html" target="_blank">Think With Google</a></span></span><span style="background-color: white; color: #222222; vertical-align: baseline;"><span style="font-size: xx-small;">.</span> </span></span></span></div>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-87147196503123062812017-04-25T09:00:00.000-07:002020-10-06T08:44:44.318-07:00Get Your Business Online with a Workshop Near You During National Small Business Week<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="background-color: transparent; color: black; font-family: inherit; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Next week is National Small Business Week, and our partners across the country are hosting free workshops in their communities. You’re invited to join us.</span><br />
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<span style="font-family: inherit;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Through these workshops you can learn how to grow online and reach more customers. Be sure to check </span><a href="http://google.com/smallbusinessweek" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">google.com/smallbusinessweek</span></a><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> when the celebration begins on April 30 for more free resources and tools. </span></span><br />
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<span style="color: #666666; font-family: inherit; font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="vertical-align: baseline; white-space: pre-wrap;">Emily Harris, Program Manager, Get Your Business Online</span></span></h4>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-64322454057277396462017-03-08T09:18:00.001-08:002020-10-06T08:44:44.292-07:00Celebrating Women Entrepreneurs<h2 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span id="docs-internal-guid-c0d28a3d-ae97-eb42-4fb3-828fddbe4867" style="font-weight: normal;"><span style="background-color: white; font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">Every new woman entrepreneur who takes the leap to start her own business or takes the helm of a business is creating a more diverse and inclusive economy.</span><span style="background-color: white; font-family: Arial; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">1</span><span style="background-color: white; font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> In the U.S., women have been starting businesses at a rate that’s 1.5 times higher than men.</span><span style="background-color: white; font-family: Arial; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">2</span><span style="background-color: white; font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> That’s added up to some big numbers: by 2015, 46% of the privately held companies were owned or co-owned by women.</span><span style="background-color: white; font-family: Arial; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">3</span><span style="background-color: white; font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">Women-owned businesses now employ over 7.9 million workers in the U.S.</span><span style="background-color: white; font-family: Arial; font-size: 6.6pt; vertical-align: super; white-space: pre-wrap;">4</span></span></h2>
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<span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What was the biggest hurdle you faced when starting your business? How did you overcome it? </span></div>
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<span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“The biggest hurdle when starting a business [was] not knowing what I didn't know! Running a business is totally different...and co</span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">mpletely different skills are required. I learned a lot by reading business and legal books, and making tons of mistakes.” </span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">— Limor Fried</span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Founder & Lead Engineer of </span><a href="http://www.adafruit.com/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Adafruit</span></a><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“I probably should have started a business five years before I did. However, I let my fears hold me back from going after what I wanted. One day I just decided to go for it. I knew if I didn't, I would regret not starting this business for the rest of my life.” </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">— Kathryn Jackson, Founder of </span><a href="http://protectyourpumps.com/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Protect Your Pumps</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“I think our biggest hurdle was handling growth. Once we got too big to do everything ourselves, we had to hire the right people to represent us and keep our customers happy, while preserving the culture of our small family business.” </span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">— Jenny Doan, Founder of</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.missouriquiltco.com/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Missouri Star Quilt Co.</span></a><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><br />
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<span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What’s the best piece of advice you received when starting your business?</span></div>
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<span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“</span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Make sure you have your happiest, most cheerful people working in the front of your store. Those are the people your customers will remember.” </span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">— Jenny Doan</span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Read more from Jenny</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://www.en.advertisercommunity.com/t5/The-Latest-from-Google-Small/Women-s-History-Month-Spotlight-Missouri-Star-Quilt-Company/ba-p/1087355" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.)</span></div>
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<span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“</span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Invest in protecting your business. Once you're on your way, invest in a proper accountant, legal counsel, continuing education and training, copyrights and trademarks and other legal protections, website design, R&D, etc." </span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">— </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Limor Fried </span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Read more from Limor</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://www.en.advertisercommunity.com/t5/The-Latest-from-Google-Small/Women-s-History-Month-Spotlight-Adafruit-Industries/ba-p/1087393" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.) </span><br />
<span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Get started. Take that initial step, even if it is a small one. Don't let let the big picture overwhelm you so much that you don't even take the first step.” </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> — Kathryn Jackson</span><span style="background-color: white; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Read more from Kathryn</span><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="https://www.en.advertisercommunity.com/t5/The-Latest-from-Google-Small/Women-s-History-Month-Spotlight-Protect-Your-Pumps/ba-p/1087233" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="background-color: white; color: #222222; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.) </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-size: 8px; white-space: pre-wrap;">1 World Economic Forum "<a href="https://www.weforum.org/agenda/2015/05/the-importance-of-a-diverse-workforce/">The Importance of a Diverse Workforce</a>." May 2015.</span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-size: 8px; white-space: pre-wrap;">2 Calhoun, Lisa. "<a href="http://www.inc.com/lisa-calhoun/30-surprising-facts-about-female-founders.html">30 Surprising Facts About Female Founders</a>." 06 July 2015. </span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-size: 8px; white-space: pre-wrap;">3 </span></span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: 8px; white-space: pre-wrap;">Calhoun, Lisa. "</span><a href="http://www.inc.com/lisa-calhoun/30-surprising-facts-about-female-founders.html" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: 8px; white-space: pre-wrap;">30 Surprising Facts About Female Founders</a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: 8px; white-space: pre-wrap;">." 06 July 2015. </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-size: 8px; white-space: pre-wrap;">4 American Express Open. "<a href="http://www.womenable.com/66/the-state-of-women-owned-businesses-in-the-u.s.:-2015">The State of Women-Owned Businesses in the U.S. 2015.</a>" May 2015.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-22008573807221652392016-11-23T08:53:00.000-08:002020-10-06T08:44:44.249-07:00Updating Your Holiday Hours on Google? Easy as Pumpkin Pie.Heather Mohorn, owner of Momo’s Tree House, adds special hours on Google to let last-minute shoppers know when her business is open. “The holiday hours feature makes it easy to communicate [changes in hours] to customers,” she says. “It reduces the number of phone calls we receive to ask whether we’re open, which is nice when we’re busy wrapping those last-minute gifts on Christmas Eve.”<br />
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With Google My Business, you can update your business info on Google for free to ensure that your phone number, address, and hours of operation are correct so customers can find you this season (and beyond).<br />
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<b>To help you make the most of the season, we put together a holiday workshop filled with tips for using the web to connect with shoppers. Preview the section on updating your holiday hours above, or watch the entire workshop at <a href="http://gybo.com/livestream">gybo.com/livestream</a>.</b><br />
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For a list of step-by-step instructions on how to update your hours on Google My Business, <a href="https://goo.gl/WvsklD">visit our help center</a><br />
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We hope this is one thing you can easily check off your holiday to-do list.<br />
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Cheers,<br />
Emily Harris, on behalf of the Let’s Put Our Cities on the Map teamAnonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-35119556365544971312016-10-21T09:49:00.000-07:002020-10-06T08:44:44.261-07:00Help Holiday Shoppers Find Your Business<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">Since 1992, Werkheiser Jewelers has been helping customers find the perfect holiday gift–from picking out an engagement ring to restoring cherished family heirlooms. While they’ve kept their love for tradition alive, the way they do business has changed with the times. </span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Today, 78% of shoppers online use the Internet for holiday research.</span></span><span id="docs-internal-guid-f5d8442c-e823-d905-7423-501181a0cb43"><span style="font-size: 8.8px; vertical-align: super; white-space: pre-wrap;"><span style="font-family: inherit;">1 </span></span></span><span style="font-family: inherit;"><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">That includes jewelry shoppers searching for a gift for that special someone. Alyssa Rizzo-Berg, Media Marketing Manager at Werkheiser Jewelers, explains, “</span><span style="background-color: white; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Maybe they’re looking to buy that first big piece of jewelry or an engagement ring. Because of Google, they’re able to find us</span><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.” </span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the next few weeks, Google and our partners are bringing hundreds of local workshops to a city near you to help your business get ready for the holidays. On October 26th, we’re also hosting a live workshop online with the U.S. Small Business Administration. Join us to l</span><span style="background-color: white; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">earn how to create a free business listing on Google, optimize your website for mobile, and advertise online.</span><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div>
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<span style="font-family: inherit;"><a href="https://www.gybo.com/?gmbsrc=us-en_US-gxbo-z-z-gmb-s-416-o~z-hol16generic-u" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Find a holiday prep workshop near you at </span><span style="background-color: white; color: #1155cc; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">gybo.com/holidays</span></a><span style="background-color: transparent; color: #666666; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div>
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<span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: inherit;">- OR - </span></span></div>
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<span style="font-family: inherit;"><a href="https://www.gybo.com/holidaylivestream" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Tune in on Wednesday, October 26th at 10 AM PT/1 PM ET to watch the livestream</span></a><span style="background-color: transparent; color: #666666; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span></span></div>
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<span style="font-family: inherit;"><span style="background-color: transparent; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We hope to see you there. </span><span style="background-color: white; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">And from our team to yours, happy holidays! </span></span></div>
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<span class="post-author" style="font-family: inherit;">Posted by Emily Harris, Program Manager, Let's Put Our Cities on the Map</span><br />
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<span style="font-family: inherit; font-size: xx-small;">1. Ipsos MediaCT, Google Post Holiday Shopping Intentions Study, January 2015, n=1,500.</span>Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-32484376251706831332016-10-03T10:00:00.000-07:002020-10-06T08:44:44.258-07:00Academy for Ads: On-The-Go Training for Google's Ad ProductsBecoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,<sup>1</sup> despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.<br />
<br />
We’re pleased to announce <a href="http://landing.google.com/academyforads/?utm_campaign=launch&utm_source=mobile-blog&utm_medium=blog&utm_content=homepage">Academy for Ads</a>, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.<br />
<br />
<b>Grow your Google product know-how</b><br />
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.<br />
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<iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/87GrNuDl7W4" width="640"></iframe><br />
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<b>Learning paths, Assessments, and Achievements</b><br />
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the <a href="https://support.google.com/partners/answer/3154326?hl=en&ref_topic=3203989&utm_campaign=launch&utm_source=mobile-blog&utm_medium=blog&utm_content=homepage">AdWords Certification exam in Google Partners</a>, or try deeper education offerings such as <a href="http://g.co/adwordsacademy">AdWords Academy</a>.<br />
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A few example Learning paths:<br />
<ul>
<li>Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.</li>
<li>Get started with AdWords: Learn the basics of AdWords and prepare for the <a href="https://support.google.com/partners/answer/3154326?hl=en&ref_topic=3203989&utm_campaign=launch&utm_source=mobile-blog&utm_medium=blog&utm_content=homepage">AdWords Certification exam offered by Google Partners</a>.</li>
<li>Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.</li>
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Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.<br />
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<b>Get started</b><br />
If you already use Google Partners, you can sign in through the Partners portal at <a href="http://g.co/learnwithpartners">g.co/learnwithpartners</a> — or, you can go directly to <a href="http://g.co/AcademyforAds">g.co/AcademyforAds</a> to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.<br />
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<span class="post-author">Posted by Tracy Bizelli, Head of Academy for Ads</span><br />
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<span style="font-size: xx-small;">1. <a href="http://tfmainsights.com/6-fundamentals-managing-digital-marketing-2015/">6 Fundamentals to Managing Digital Marketing in 2015</a>, TFM Insights (January 2015)</span>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-5343503910988099882016-08-17T09:00:00.000-07:002020-10-06T08:44:44.232-07:003 Ways to Get More from AdWords Express Right NowIn 2011, with 13 years of interior design and window covering work under her belt, Sandra Anderson set off on her own to start <a href="http://goo.gl/ozSKsv">Anderson Custom Window Coverings, Inc</a>. She offered high quality support at a lower cost than many competitors, and was driven to get things right on the first try. But when she opened her business, she found it difficult to bring customers through the door with traditional methods like flyers and a listing in the phone book. That’s when Sandra decided to try Google advertising.<br />
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Today, Sandra says 80% of her new customers come from Google ads, and she relies on AdWords Express, our smart advertising tool, to manage campaigns for her so she can focus on running her business. For small businesses without a professional marketer on staff, AdWords Express can lighten the load – and over the last year, the number of businesses using AdWords Express has nearly doubled, with more signing up every day. <br />
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We’re thrilled to see business owners finding success with AdWords Express, and are determined to make it a one-stop shop for helping to grow your business. To reach this goal, we’re introducing 3 new features to help you reach a larger audience and understand exactly how your ad is impacting your business.<br />
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<li>Ad Scheduling – Choose to run your ad at specific times<br /><div style="text-align: left;">
Nearly one third of searches for local businesses in the US come from consumers who want to make a purchase immediately.<sup>1</sup> Ad scheduling is a simple way to make sure your ad only runs at times you choose, (during your hours of operation, for example), so you reach your customers at exactly the right time.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: left;">You can choose custom hours or link to your Google My Business account to automatically run your ad only during your business hours.</span></td></tr>
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</li>
<li>Map Actions – Understand how your ads drive people to your store<br />Map Actions shows you how many customers who’ve viewed your ad go on to view your business on Google Maps – which can be vital, since over 1/3 of visitors in the US use online maps to find local businesses.<sup>2</sup> If you care about whether your ads drive people to your storefront, Map Actions might just be your favorite new tool.<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-_2vCA7jjdH0/V7OMCmW46rI/AAAAAAAAAg4/Az8KvBnWA9Ut_4muqZLvW5v2ZSy_C7sjwCLcB/s1600/mapactionsnew.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" src="https://2.bp.blogspot.com/-_2vCA7jjdH0/V7OMCmW46rI/AAAAAAAAAg4/Az8KvBnWA9Ut_4muqZLvW5v2ZSy_C7sjwCLcB/s1600/mapactionsnew.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: left;">Map actions shows how many customers interacted with your<br />Google Maps listing after viewing your ad. </span></td></tr>
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</li>
<li>Verified Calls – Get better call tracking<br />Right now we’re piloting a new way for advertisers to track which phone calls they receive come from customers who clicked “Call now” on an ad on their mobile phones. Advertisers who opt into Verified Calls will also see detailed information about incoming calls, including the area codes and call duration. We’ve already rolled this out to many AdWords Express advertisers, and hope to expand it to all users soon.<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: left;">New insights into verified calls allow you to see time, duration, and location of each call along with overall trends in call volumes.</span></td></tr>
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If you’re already advertising on AdWords Express, start understanding more about your performance with these new features today. Or, if you’re just getting started, visit <a href="http://goo.gl/a756MY">google.com/adwords/express</a>, or check out our <a href="https://goo.gl/Y6HDLV">help center</a> to learn more. <br />
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<span class="post-author">Posted by Kavi Goel, Senior Product Manager, AdWords Express</span><br />
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<span style="font-size: xx-small;">1. <a href="https://goo.gl/vmb2t9">Google Consumer Barometer</a></span><br />
<span style="font-size: xx-small;">2. <a href="https://goo.gl/43fAyh">Google Consumer Barometer</a></span>
Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-26406695422814357322016-08-10T09:00:00.000-07:002020-10-06T08:44:44.251-07:00Traits that Spell SuccessWith the Rio Summer Olympic Games just around the corner, we thought we’d look at an uncommon, yet exceptional, group of business owners for our answer: Olympian small business owners. As it turns out, many of them start a second career by running a business of their own bringing the same spirit of <b>passion</b>, <b>perseverance</b>, and <b>ingenuity</b> from their athletic careers.<br />
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<b>Passion</b><br />
Judy Geer and Dick Dreissigacker – two USA Olympic rowers from the 70s and 80s – came to Vermont because it allowed them to combine their passion for active living and the natural environment into what is now known as the Craftsbury Outdoor Center. As Judy puts it, “It’s great that we help train Olympic athletes at our center, but it’s bigger than that. For me, it’s all about helping more people have great experiences, whether they’re getting exercise or just enjoying our surroundings.” Despite its remote location, Judy’s deep commitment to sustainability and lifelong sports practice keeps both local residents and aspiring athletes from across the country coming back. Customers can tell when business owners get out of bed in the morning because they love what they do. <br />
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<b>Perseverance</b><br />
Setbacks are common parts of the journey for any athlete or small business owner. The important thing isn’t the number of obstacles you avoid, it’s the way you bounce back from the ones you can’t miss. When four-time kayaking world champion Eric ‘EJ’ Jackson found his kayak designs rejected by manufacturers across the country, he didn’t give up – and his motto is “no compromising,” so buckling to tradition wasn’t an option. Instead, EJ’s relentless drive to create on his own terms resulted in Jackson Kayak, now a leading manufacturer within the industry. Jackson Kayak now sells products online and through dealers across the country.<br />
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<b>Ingenuity</b><br />
Since the beginning, four-time track and field Olympian and world record holder Michael Johnson has experimented with new ways to tell the story of his performance training center, Michael Johnson Performance. Because he wanted to attract local customers, moving some of his advertising budget online made sense so he could reach them with geo-targeted ads. <br />
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With more potential customers finding him on mobile, Michael Johnson also drove growth for his business with mobile ads. “Two-thirds of our customers find us through mobile,” says Johnson. “With Google AdWords, we can see exactly who we’re reaching and that’s invaluable to us.” Making connections with new customers is key to growing any business, and a willingness to experiment with new ways of reaching those customers is a vital part of any business owner.<br />
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Learn how all kinds of small business owners – mom and pops to all-star Olympians – are using Google AdWords to grow their businesses by visiting <a href="http://g.co/AdWordsGoForGold">g.co/AdWordsGoForGold</a>.
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<span class="post-author">Posted by Claire Mudd, Head of Americas SMB Marketing</span>Anonymoushttp://www.blogger.com/profile/03213638654003145417noreply@blogger.comtag:blogger.com,1999:blog-1090964379634258791.post-80909628498677514032016-08-09T09:00:00.000-07:002020-10-06T08:44:44.311-07:00Get Better Insights With Google My BusinessSearch engines have become the most popular way for people to find info about local businesses<sup>1</sup> – and millions of business owners rely on Google My Business to reach new customers on Google Search and Maps. In fact, the average well-maintained Google My Business listing gets five times more views than listings which haven’t been claimed by their owners.<sup>2</sup><br />
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Today we’re announcing some exciting changes to Google My Business, designed to let our users see where and how people are finding them on Google.<br />
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<b>Where are people seeing your listing?</b><br />
Now when you log into Google My Business, not only will you see the total number of views for your listing, you’ll also see a breakdown of how many are coming from Google Search vs. Maps.<br />
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<b>How are people finding you?</b><br />
Though some people search for you on Google by name, others search more generally for what you have to offer. (For example, “pizza restaurants in [your town].”) In fact, when researching a future purchase, 76% of people consider more than one business before making their final choice.<sup>3</sup> Now you can see who visited your listing after searching for it directly, and who discovered your business while looking for a broader category.<br />
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To better serve our users, we’re focusing these new insights for local listings on Google Search and Maps, and removing Google+ statistics from the dashboard. With deeper insights on how people are finding your business on Google, you can make sure your efforts to maintain and promote your business are paying off. <a href="https://goo.gl/WCtNf6">Keep your listing up-to-date</a> by adding photos, responding to reviews, and updating your hours so that users find helpful, relevant information when they’re looking for you directly. And, if you want to reach more customers who are searching for your business category, consider promoting your listing with <a href="https://www.google.com/adwords/express/?utm_source=awx&utm_medium=ot&utm_campaign=us-en-ot-awx-q413-awxdomain">AdWords Express</a>.<br />
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We hope these changes make your life a little simpler, and we’re excited to introduce even more insights into your customers' behavior soon. To learn more, check out our <a href="http://goo.gl/oZZmVF">help center</a>. Happy Tracking!<br />
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<span class="post-author">Posted by Tom Pritchard, Product Manager Google My Business</span><br />
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<span style="font-size: xx-small;">1. 82% of consumers use Search Engines to find information about local businesses (<a href="https://goo.gl/bM8AnQ">Google Consumer Barometer</a>)</span><br />
<span style="font-size: xx-small;">2. Google Internal Data</span><br />
<span style="font-size: xx-small;">3. <a href="https://goo.gl/gTAWjh">Google Consumer Barometer</a></span>
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